Why Tax Professionals Should Work with Thryv to Optimize Their Google Business Profile

For tax professionals, your reputation is everything.

Before a new client ever calls your office, they search your name or type “tax preparer near me” into Google. What they see next — your Google Business Profile (formerly Google My Business) — often determines whether they contact you or your competitor.

If your profile is incomplete, outdated, or poorly managed, you could be losing high-quality clients without realizing it.

That’s where Thryv can make a measurable difference.

Why Google Business Profile Matters for Tax Firms

Tax services are local and trust-based. Most of your clients come from:

• Local searches (“CPA near me”)
• Referrals who verify you online
• Clients comparing ratings and reviews
• Google Maps results

Your Google Business Profile controls:

• How you appear in the Local Map Pack
• Your star rating and review visibility
• Your office hours (critical during tax season)
• Your service descriptions
• Your phone call and direction requests

For tax professionals, this profile often generates more leads than social media.

The Problem: Most Tax Pros Set It and Forget It

Many enrolled agents, CPAs, and tax preparers:

• Claim their profile once
• Leave incomplete service descriptions
• Don’t request reviews consistently
• Ignore negative reviews
• Fail to update tax-season hours
• Don’t post updates about deadlines or extensions

In a competitive market, this hurts visibility.

Google prioritizes active, optimized, and engaged business profiles.

How Thryv Helps Tax Professionals Win Locally

Thryv provides tools and support specifically designed for small service-based businesses — including tax firms.

Here’s how that translates into real benefits for tax professionals:

1. Complete & Optimized Profile Setup

Tax professionals need precision — and your online listing should reflect that.

Thryv helps ensure:

• Accurate Name, Address, Phone (NAP consistency)
• Proper category selection (e.g., tax preparation, CPA, bookkeeping)
• Optimized service descriptions
• Clear service areas
• Updated seasonal hours

This improves your chances of ranking in the top 3 map results when potential clients search locally.

2. Automated Review Generation (Critical for Trust)

Tax clients rely heavily on reviews because they are trusting you with sensitive financial information.

Thryv helps you:

• Automatically request reviews after appointments
• Increase your volume of positive reviews
• Monitor feedback in one dashboard
• Respond quickly and professionally

A steady stream of 5-star reviews can dramatically increase new client calls during peak season.

3. Active Google Posts During Tax Season

Google allows businesses to post updates — but most tax firms don’t use this feature.

With Thryv, you can highlight:

• Filing deadlines
• Extension reminders
• New IRS updates
• Refund advances
• Off-season bookkeeping services

An active profile signals credibility and engagement — both ranking factors in local search.

4. Centralized Client Communication

Tax season is chaotic.

Instead of juggling multiple platforms, Thryv centralizes:

• Messages
• Reviews
• Listings
• Appointments
• Client communications

This operational efficiency is extremely valuable when your time is limited between January and April.

5. Improved Local SEO Without Hiring a Large Agency

Many tax professionals hesitate to invest in full-scale digital marketing agencies.

Thryv offers a more streamlined solution tailored to small businesses by helping:

• Align keywords with services
• Synchronize business listings across directories
• Track search performance
• Maintain listing accuracy

For firms competing in cities like Fremont, Houston, or Raleigh, local visibility can directly impact annual revenue.

The Competitive Reality for Tax Professionals

Each year, more tax preparers enter the market:

• Virtual tax services
• National franchises
• Online filing platforms
• Local independent EAs and CPAs

If two firms have similar pricing, clients choose the one with:

• More reviews
• Higher ratings
• Clearer service descriptions
• Faster response time

Your Google Business Profile is often the deciding factor.

Working with Thryv helps ensure your online presence reflects the professionalism of your tax practice.

Long-Term Value Beyond Tax Season

While tax season drives urgency, your Google profile works year-round:

• Bookkeeping services
• IRS audit representation
• Tax planning
• Business formation
• Payroll support

Optimizing your profile isn’t just about April — it’s about building a 12-month client acquisition channel.

Final Thoughts for Tax Professionals

You already understand compliance, documentation, and precision.

Your digital presence should reflect the same standard.

An optimized Google Business Profile can:

• Increase inbound calls
• Strengthen trust
• Improve local rankings
• Reduce dependence on paid advertising
• Grow your firm sustainably

Partnering with Thryv allows you to focus on serving clients while your online presence consistently attracts new ones.

In today’s competitive tax market, that’s not optional — it’s strategic.