“The company starts with a product hook to grab users and a distribution trick to find them, pays attention to the organic use of the product to discover the market insight, then leans into that insight to build the company.”

https://twitter.com/StartupArchive_/status/1751586118548570582?t=7v_F2s_ybgm2KCTLgNbwEQ&s=19

Jack Dorsey: “When we started Square, we thought we were just building a piece of hardware”

In his blog post Product First, @DavidSacks explains that the founding of Square—described by @jack in the clip below—resembled his own experience at PayPal.

Most people think startups… pic.twitter.com/e4a8rK9M4t

— Startup Archive (@StartupArchive_) January 28, 2024